Diploma in Advertising, Multimedia And Broadcasting
Study level : DiplomaProgramme : LUCT
Students will be exposed to three majors - Advertising, Multimedia and Broadcasting - designed to equip students with the skills and technological know-how to contribute effectively in their chosen careers in broadcast communication.
Entry Requirements
- Minimum of 4 O-Levels
- Pre-National Diploma (BDTVEC)
- Skills Certificate 3 of relevant course or equivalent
Course Structure
Semester 1 :
- Information Technologies
- Media, Culture and Society 1
- Melayu Islam Beraja
- Human Communications
- Advanced Business English
Semester 2 :
- Professional Writing
- Design Studies 1
- Media, Culture and Society 2
- Critical Thinking
- Introduction to Management
- Introduction to Marketing
Semester 3 :
- Bahasa Melayu
- Writing or Electronic Media
- Design Studies 2
- Introduction to Advertising
- Writing for Print
- Creative Studies
Semester 4 :
- Photography
- Broadcast Media Production
- Multimedia Technology 1
- Advertising Creativity
- Introduction to Public Relations
- Buyer Behaviour
Semester 5 :
- Multimedia Production
- Graphic Design for Multimedia
- Multimedia Technology 2
- Introduction to Screen Studies
- Video Production 1
- Introduction to Screenwriting
- Media Planning & Strategy
- Advertising Management
- Copywriting
Semester 6 :
- Multimedia Broadcasting
- Multimedia Project
- Visualisation and Animation
- Directing Workshop
- Video Production
- Video Documentary Production
- Presentation Skills
- Advertising Campaign Planning
- Intergrated Marketing Communication
- Mass Media Research
- Internship
Career Opportunities
- Audio-Visual Producer
- Broadcast Journalist
- Account Executive
- Public Relations Executive
- Communication Executive
- Product Executive
- Brand Executive
- Advertising Executive
- Web Designer
- Editor
- Copywriter
- Media Executive
- Regional Correspondent
- Scriptwriter
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