Kolej International Graduate Studies

Centre of Achievement & Rewarding Experience


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Diploma in Multimedia, Advertising And Broadcasting

Study level : Diploma
Programme : LUCT

Students will be exposed to three majors - Advertising, Multimedia and Broadcasting - designed to equip students with the skills and technological know-how to contribute effectively in their chosen careers in broadcast communication.

Entry Requirements

- Minimum of 4 O-Levels - BDTVEC Pre-National Diploma - Pearson BTEC Level 3 Certificate - Skills Certificate 3 of relevant course or equivalent

Course Structure

Semester 1 :
  • Melayu Islam Beraja
  • Media Studies
  • Information Technologies
  • Media Writing
Semester 2 :
  • Bahasa Melayu
  • Design Studies
  • Media & Society
  • Human Communications
Elective
  • Introduction to Marketing
  • Introduction to Management
Semester 3 :
  • Principles of Broadcasting
  • Advertising Studies
  • Photography
  • Media Law & Ethics
  • Multimedia Practices
  • Pengajian Islam
Semester 4 :
  • Community Services
  • Public Relations Practice
  • Broadcast Media Production
  • Advertising Creativity
  • Multimedia Technologies 1
Elective
  • Creative Studies
  • Innovative Problem Solving Skills
Semester 5 :
  • Presentation Skills
Major: Multimedia
  • Multimedia Technologies 2
  • Graphic Design for Multimedia
  • Multimedia Production
Major: Broadcasting
  • Scriptwriting
  • Broadcast Production Management
  • Video Production 1
Major: Advertising
  • Copywriting
  • Advertising Management
  • Media Planning and Strategy
Semester 6 :
  • Internship
Major: Multimedia
  • Visualisation & Animation
  • Multimedia Project
  • Multimedia Broacasting
Major: Broadcasting
  • TV Broadcasting
  • Directing Workshop
  • Video Documentary Production
Major: Advertising
  • Integrated Marketing Communication
  • Advertising Campaign Planning
  • Consumer Behavior

Career Opportunities

- Audio-Visual Producer - Broadcast Journalist - Account Executive - Public Relations Executive - Communication Executive - Product Executive - Brand Executive - Advertising Executive - Web Designer - Editor - Copywriter - Media Executive - Regional Correspondent - Scriptwriter
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