Kolej International Graduate Studies

Centre of Achievement & Rewarding Experience


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Diploma in Advertising, Multimedia And Broadcasting

Study level : Diploma
Programme : LUCT

Students will be exposed to three majors - Advertising, Multimedia and Broadcasting - designed to equip students with the skills and technological know-how to contribute effectively in their chosen careers in broadcast communication.

Entry Requirements

- Minimum of 4 O-Levels - Pre-National Diploma (BDTVEC) - Skills Certificate 3 of relevant course or equivalent

Course Structure

Semester 1 :
  • Information Technologies
  • Media, Culture and Society 1
  • Melayu Islam Beraja
Elective
  • Human Communications
  • Advanced Business English
Semester 2 :
  • Professional Writing
  • Design Studies 1
  • Media, Culture and Society 2
  • Critical Thinking
Elective
  • Introduction to Management
  • Introduction to Marketing
Semester 3 :
  • Bahasa Melayu
  • Writing or Electronic Media
  • Design Studies 2
  • Introduction to Advertising
Elective
  • Writing for Print
  • Creative Studies
Semester 4 :
  • Photography
  • Broadcast Media Production
  • Multimedia Technology 1
  • Advertising Creativity
Elective
  • Introduction to Public Relations
  • Buyer Behaviour
Semester 5 :
    Major: Multimedia
    • Multimedia Production
    • Graphic Design for Multimedia
    • Multimedia Technology 2
    Major: Broadcasting
    • Introduction to Screen Studies
    • Video Production 1
    • Introduction to Screenwriting
    Major: Advertising
    • Media Planning & Strategy
    • Advertising Management
    • Copywriting
    Semester 6 :
      Major: Multimedia
      • Multimedia Broadcasting
      • Multimedia Project
      • Visualisation and Animation
      Major: Broadcasting
      • Directing Workshop
      • Video Production
      • Video Documentary Production
      Major: Advertising
      • Presentation Skills
      • Advertising Campaign Planning
      • Intergrated Marketing Communication
      Elective
      • Mass Media Research
      • Internship

      Career Opportunities

      - Audio-Visual Producer - Broadcast Journalist - Account Executive - Public Relations Executive - Communication Executive - Product Executive - Brand Executive - Advertising Executive - Web Designer - Editor - Copywriter - Media Executive - Regional Correspondent - Scriptwriter
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