Diploma in Advertising, Multimedia and Broadcasting
Study level : DiplomaProgramme : LUCT
Students will be exposed to three majors - Advertising, Multimedia and Broadcasting - designed to equip students with the skills and technological know-how to contribute effectively in their chosen careers in broadcast communication.
Entry Requirements
- Minimum of 4 O-Levels
- BDTVEC Pre-National Diploma
- Pearson BTEC Level 3 Certificate
- Skills Certificate 3 of relevant course or equivalent
Course Structure
Semester 1 :
- Media Writing
- Information Technologies
- Media Studies
- Melayu Islam Beraja
Semester 2 :
- Human Communications
- Media & Society
- Design Studies
- Bahasa Melayu
- Introduction to Management
- Introduction to Marketing
Semester 3 :
- Multimedia Practices
- Pengajian Islam
- Media Law & Ethics
- Photography
- Advertising Studies
- Principles of Broadcasting
Semester 4 :
- Multimedia Technologies 1
- Advertising Creativity
- Broadcast Media Production
- Public Relations Practice
- Community Services
- Innovative Problem Solving Skills
- Creative Studies
Semester 5 :
- Presentation Skills
- Multimedia Production
- Graphic Design for Multimedia
- Multimedia Technologies 2
- Video Production 1
- Broadcast Production Management
- Scriptwriting
- Media Planning and Strategy
- Advertising Management
- Copywriting
Semester 6 :
- Internship
- Multimedia Broacasting
- Multimedia Project
- Visualisation & Animation
- TV Broadcasting
- Directing Workshop
- Video Documentary Production
- Advertising Campaign Planning
- Integrated Marketing Communication
- Consumer Behavior
Career Opportunities
- Audio-Visual Producer
- Broadcast Journalist
- Account Executive
- Public Relations Executive
- Communication Executive
- Product Executive
- Brand Executive
- Advertising Executive
- Web Designer
- Editor
- Copywriter
- Media Executive
- Regional Correspondent
- Scriptwriter
News & Events