Bachelor of Communication (Hons) in Digital Media
Study level : DegreeProgramme : LUCT
This programme is for young communicators who would like to have an edge in using the latest technology as a communication tool. Graduates will be able to manage, produce and design multimedia content such as websites, DVDs and other interactive media.
Entry Requirements
- 2 GCE A` Levels or
- BDTVEC National Diploma or Diploma (CGPA- 2.00 above)
- Foundation Degree Programme
- BDTVEC Higher national Diploma
- Advanced Diploma (CGPA- 2.00 above)
*HND qualifications do not guarantee a direct pathway to the 2nd Year Undergraduate Degree for the Malaysian Based programmes in KIGS. However, a candidate can apply for a `Credit Transfer` which will exempt students from attending certain classes.
Course Structure
Semester 1 :
- Communication Theories
- Writing for Digital Media
- Introduction to New Media
- Digital Photography
- Sejarah Tamadun Islam
- Principles of Advertising
- Principles of Public Relations
Semester 2 :
- Communication in The New Economy
- Media Convergence
- Creative Multimedia Design
- Digital Imaging
- Melayu Islam Beraja
- Principles of Broadcasting
- Principles of Journalism
Semester 3 :
- Internet Technology & Web Design
- Digital Media Communication 1
- Animation Practice
- Communication Law, Media & Ethics
- Digital Advertising
- Public Relations Management
Semester 4 :
- Animation Practice
- Digital Media Communication 2
- Internet Marketing
- Sound Technology
- Internet Technology in Communication
- Leadership Skills and Human Relations
Semester 5 :
- Communicaton Research Method
- Digital Media Management
- Media Planning
- Corporate Communication
- Internship (During Semester Break)
- Global Classroom
- Publication Design
- Feature Writing
Semester 6 :
- Radio & Television Procduction
- Dissertation
- Digital Portfolio
- Co-Curricular
- Entrepreneurship
- Web Journalism
- Strategic Marketing Communication
- Social Psychology
Career Opportunities
- Account Director
- Ad Representative
- Communication / PR Specialist
- Copywriter
- E-Commerce Specialist
- Marketing Executive
- Media Buyer
- Project Manager
- SEO Specialist
- Interface Designer
- Web Designer
- Lecturer
- Web Programmer
News & Events