Kolej International Graduate Studies

Centre of Achievement & Rewarding Experience

Bachelor of Communication (Hons) in Digital Media

Study level : Degree
Programme : LUCT

This programme is for young communicators who would like to have an edge in using the latest technology as a communication tool. Graduates will be able to manage, produce and design multimedia content such as websites, DVDs and other interactive media.

Entry Requirements

- 2 GCE A' Levels or - BDTVEC National Diploma or Diploma - Higher National Certificate - BDTVEC Higher National Diploma - Advanced Diploma

Course Structure

Semester 1 :
  • Video for Web
  • Digital Photography 1
  • Introduction to New Media
  • Writing for Digital Media
  • Communication Theories
Compulsory Elective
  • Melayu Islam Beraja
  • Co-Curriculum 1
Minor Elective
  • Principles of Public Relations
  • Principles of Advertising
Semester 2 :
  • Digital Photography 2
  • Creative Multimedia Design
  • Media Convergence
  • Internet Technology & Web Design
  • Communication in the New Economy
Compulsory Elective
  • Co-Curriculum 2
  • Language / Islamic
Minor Elective
  • Principles of Broadcasting
  • Principles of Journalism
Semester 3 :
  • Communication Research Methods
  • Writing Skills for Communicators
  • Digital Media Communication 1
  • Media Audience Studies
Compulsory Elective
  • Bahasa Melayu
  • Co-Curriculum 3
Minor Elective
  • Digital Advertising
  • Public Relations Management
Semester 4 :
  • Global Classroom
  • Digital Media Communication
  • Radio & Television Production
  • Internet Marketing
  • Animation Practice
  • Communication Management
Minor Elective
  • Feature Writing
  • Publication Design
Semester 5 :
  • Internet Technology in Communication
  • Media Planning
  • Digital Technology 1
  • Internship
Semester 6 :
  • Corporate Communication
  • Dissertation
  • Communication Law, Media & Ethics
  • Digital Technology 2
Minor Elective
  • Strategic Marketing Communication
  • Public Relations Writing

Career Opportunities

- Account Director - Ad Representative - Communication / PR Specialist - Copywriter - E-Commerce Specialist - Marketing Executive - Media Buyer - Project Manager - SEO Specialist - Interface Designer - Web Designer - Lecturer - Web Programmer
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