Bachelor of Communication (Hons) in Digital Media
Study level : DegreeProgramme : LUCT
This programme is for young communicators who would like to have an edge in using the latest technology as a communication tool. Graduates will be able to manage, produce and design multimedia content such as websites, DVDs and other interactive media.
Entry Requirements
- 2 GCE A' Levels or
- BDTVEC National Diploma or Diploma
- Higher National Certificate
- BDTVEC Higher National Diploma
- Advanced Diploma
Course Structure
Semester 1 :
- Video for Web
- Digital Photography 1
- Introduction to New Media
- Writing for Digital Media
- Communication Theories
- Melayu Islam Beraja
- Co-Curriculum 1
- Principles of Public Relations
- Principles of Advertising
Semester 2 :
- Digital Photography 2
- Creative Multimedia Design
- Media Convergence
- Internet Technology & Web Design
- Communication in the New Economy
- Co-Curriculum 2
- Language / Islamic
- Principles of Broadcasting
- Principles of Journalism
Semester 3 :
- Communication Research Methods
- Writing Skills for Communicators
- Digital Media Communication 1
- Media Audience Studies
- Bahasa Melayu
- Co-Curriculum 3
- Digital Advertising
- Public Relations Management
Semester 4 :
- Global Classroom
- Digital Media Communication
- Radio & Television Production
- Internet Marketing
- Animation Practice
- Communication Management
- Feature Writing
- Publication Design
Semester 5 :
- Internet Technology in Communication
- Media Planning
- Digital Technology 1
- Internship
Semester 6 :
- Corporate Communication
- Dissertation
- Communication Law, Media & Ethics
- Digital Technology 2
- Strategic Marketing Communication
- Public Relations Writing
Career Opportunities
- Account Director
- Ad Representative
- Communication / PR Specialist
- Copywriter
- E-Commerce Specialist
- Marketing Executive
- Media Buyer
- Project Manager
- SEO Specialist
- Interface Designer
- Web Designer
- Lecturer
- Web Programmer
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